Creative Producer

Sobre a vaga

We are looking for a Creative Producer to join the Creative Strategy team at Wildlife. This is a role for someone who has spent their career making audiovisual work — writing, directing, producing — and who wants to apply that craft to advertising creative that runs at scale and is measured every day. You will own the creative production pipeline for one or more of our games, working alongside Product Marketing Managers and our in-house Creative Studio team. You create and prioritize the ideas that get produced, and you stay close enough to production to make sure the idea survives execution. You are accountable for the quality of the creative that goes out for the games under your scope, and for finding whatever you need to get there: pulling numbers, asking PMMs and Game Directors, studying what competitors are running, and using AI to move faster through research, benchmarking, and analysis. What you'll do You will generate creative concepts for the games under your scope and carry them from idea to script. You will work from competitor benchmarks, market and network trends across media channels, player signals, and performance results, and turn that material into a line of ideas the team can produce. We expect ideas that go further than the reference that inspired them. You will write scripts and briefs that the Creative Studio and external providers can build from. You will direct production across video, playable, and static pieces, with a point of view on treatment, pacing, edit, and animation approach, reviewing cuts until the ad delivers what the idea promised. You will bring taste and creative judgment to the work, critiquing, refining, and holding the quality line. You will read creative performance across metrics like Spend Share, IPM, CTR, CPI, ROAS, hook and hold rates, and use that read to decide what to iterate, what to scale, and what to abandon. You will follow test metho

Habilidades

O que você vai fazer

• Gerar conceitos criativos para jogos e levá-los da ideia ao roteiro.
• Escrever roteiros e briefings para estúdio criativo e fornecedores.
• Direcionar produção de vídeo, peças jogáveis e estáticas.
• Criticar e refinar o trabalho, mantendo a linha de qualidade.
• Analisar métricas de performance criativa para decidir iterações.

O que você precisa ter

• Experiência em produção audiovisual: escrita, direção, produção.

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