Creative Strategist

Sobre a vaga

We are looking for a Creative Strategist to join the Creative Strategy team at Wildlife. This is a role for someone who reads markets, builds strategy, and turns that into creative decisions that drive performance at scale. You will own the creative strategy for one or more of our games, working alongside Product Marketing Managers,Game Directors, and our in-house Studio team. You decide what gets produced, why, for whom, and how we will measure if it worked. The team operates on a core conviction: AI is now a method of work, not a tool on the side. We are structuring data, briefing, ideation, and analytics to run with AI as substrate. You will use AI to multiply your output, feed structured signal into the system, curate what comes out, and bring judgment where the machine cannot. What you'll do You will build and evolve the creative strategy for the games under your scope, in partnership with PMMs, anchored in business and brand outcomes. That means maintaining a continuous read of competitors, market trends, network behavior across TikTok, Meta and others, and player signal, and turning that read into briefs and decisions. You will use intelligence tools like Sensor Tower, internal data, and platform-specific signals to inform what we test, what we scale, and what we abandon. You will author briefs that strategy, Studio, and stakeholders can build from. Briefing is the highest leverage moment of the creative cycle and the craft this role most lives by. You will partner with the Studio team through the production handoff, with extra rigor on complex formats like playables, ensuring intent survives execution. You will bring taste and creative judgment to the work, critiquing, refining, raising the bar, and holding the quality line. You will read creative performance with depth, working across metrics like Spend Share, IPM, CTR, CPI, ROAS, hook and hold rates, identifying patterns and turn

Habilidades

O que você vai fazer

• Construir e evoluir estratégia criativa para jogos.
• Analisar concorrentes, tendências de mercado e comportamento de jogadores.
• Utilizar ferramentas de inteligência para informar testes e escalonamento.
• Elaborar briefings para estratégia, estúdio e stakeholders.
• Criticar e refinar o trabalho criativo, mantendo a qualidade.

O que você precisa ter

• Ler mercados e construir estratégia.
• Transformar estratégia em decisões criativas.
• Trabalhar com IA como método de trabalho.
• Usar IA para multiplicar output e alimentar o sistema.
• Trazer julgamento onde a máquina não pode.

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