Influencer Marketing Specialist

Sobre a vaga

⭐ BE PART OF THE EXITLAG CLAN GPTW certified company – Great Place to Work Are you a fan of games, technology, and challenges that make a difference? ExitLag could be your next big mission. We are the world's first AI-powered game optimization platform, ensuring maximum performance and connection stability for millions of players in over 190 countries. Born in Brazil, we operate with a global culture, high performance, and a total focus on user experience. Here, gaming is serious business, and we always deliver in PRO mode. Why work at ExitLag? ✅ We are GPTW – Great Place To Work A high-performance team, strong culture, and people who truly believe in what they do. ✅ Impact beyond gaming Your work transforms the experience of millions of gamers around the world. ✅ Growth + Real challenge An environment that accelerates your technical and professional development with autonomy and delivery. ✅ Global Mindset We are Remote First and work on global projects. Where you are never limits how far you can go. Purpose of the Position Responsible for developing, structuring, and evolving ExitLag’s global influencer marketing strategy, ensuring that initiatives with creators strengthen the brand, drive business results, and keep pace with trends in the gaming industry. You will work in partnership with Marketing leadership and in close collaboration with the Creators team, contributing both to strategy development and to the continuous improvement of processes, tools, and opportunities in this area on a global scale. Key Day-to-Day Activities and Responsibilities Refine and execute the global Influencer Marketing strategy, aligned with ExitLag’s objectives. Identify, prospect, and evaluate creators, influencers, and strategic partners for different markets and campaigns. Develop strategies for acquiring, building relationships with, retaining, and developing the creator base. Work closely with the Creator Supervisor and the rest of the team to manage the influencer ecosystem, ensuring alignment between strategy and operations. Participate in the creation of influencer campaigns, defining objectives, formats, activations, and success metrics. Analyze data and performance metrics to generate insights and continuously optimize Influencer Marketing initiatives. Map trends in the creator market, platforms, games, and the behavior of the gaming community, transforming opportunities into strategic actions. Propose improvements to the department’s processes, workflows, tools, and working models, contributing to its global evolution. Work collaboratively with Marketing teams and other departments to ensure integrated campaigns. Support the development of guidelines, playbooks, and best practices to standardize the department’s operations globally. Essential Requirements for the Position Solid experience (10+ years) in Influencer Marketing, the Creator Economy, or related fields. Proven track record of developing and managing influencer strategies, from planning through to measuring results. Experience negotiating and building relationships with creators, agencies, and partners. Experience analyzing metrics and KPIs for influencer campaigns. Technical Skills In-depth knowledge of the creator ecosystem and major platforms (YouTube, Twitch, TikTok, Instagram, and others). Expertise in Influencer Marketing and Creator Economy trends. Knowledge of the gaming and esports market. Being a gamer or having strong familiarity with this universe will be considered a significant advantage. Ability to develop data-driven strategies and generate performance-based recommendations. Fluent English for working in a global context. Behavioral Skills Strategic, analytical, and problem-solving mindset. Excellent collaboration and teamwork skills. Proactive approach to identifying opportunities and driving improvements. Strong communication skills and the ability to influence various stakeholders. Autonomy to lead projects and make decisions while maintaining strong ali

Habilidades

O que você vai fazer

• Desenvolver e executar estratégia global de marketing de influenciadores.
• Identificar, prospectar e avaliar criadores e parceiros estratégicos.
• Desenvolver estratégias para adquirir e reter criadores.
• Gerenciar o ecossistema de influenciadores e alinhar estratégia/operações.
• Analisar métricas e KPIs para otimizar iniciativas.

O que você precisa ter

• Sólida experiência (10+ anos) em marketing de influenciadores.
• Experiência em negociação e construção de relacionamentos.
• Experiência em análise de métricas e KPIs de campanhas.
• Inglês fluente para contexto global.

Perguntas frequentes